Occupation Profile

Advertising and Promotions Managers

(SOC Code : 11-2011)

in California

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

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Occupational Wages

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Area	Year	Period	Hourly Mean	Hourly by Percentile
				25th	Median	75th
California	2012	1st Qtr	$54.26	$33.00	$45.18	$68.10

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Occupational Projections of Employment (also called "Outlook" or "Demand")

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Area	Estimated Year-Projected Year	Employment		Employment Change		Annual Avg Openings
		Estimated	Projected	Number	Percent
California	2010 - 2020	4,500	5,200	700	15.6	200

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Job Openings from JobCentral National Labor Exchange

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Enter a Zip Code Find a Zip code in California

Within miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)

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Industry Title

Number of Employers in State of California

Percent of Total
Employment for Occupation in State of California

Advertising and Related Services

11,500

13.4%

Management of Companies and Enterprises

914

7.5%

Newspaper, Book, & Directory Publishers

5,427

3.7%

Radio and Television Broadcasting

1,749

2.5%

Misc Nondurable Goods Merchant Whsle

4,253

2.3%

Management & Technical Consulting Svc

28,222

2.1%

Accommodation

11,143

2.1%

Professional and Similar Organizations

7,994

2.1%

Software Publishers

256

1.7%

Apparel/Piece Goods Merchant Wholesalers

3,358

1.7%

Social Advocacy Organizations

7,971

1.3%

Grocery Product Merchant Wholesalers

5,559

1.2%

Office Administrative Services

2,198

1.2%

Electronics and Appliance Stores

20,134

1.2%

Museums, Parks and Historical Sites

3,878

1.0%

Civic and Social Organizations

6,083

1.0%

About Staffing Patterns

Training Programs (click on title for more information)

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Program Title

Advertising

Marketing/Marketing Management, General

Public Relations/Image Management

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)

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Top Tasks (Specific duties and responsibilities of this job.)

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

Gather and organize information to plan advertising campaigns.

Confer with clients to provide marketing or technical advice.

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Prepare and negotiate advertising and sales contracts.

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Plan and execute advertising policies and strategies for organizations.

Assist with annual budget development.

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Top Skills used in this Job

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

Speaking - Talking to others to convey information effectively.

Time Management - Managing one`s own time and the time of others.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Coordination - Adjusting actions in relation to others` actions.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

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Top Abilities (Attributes of the person that influence performance in this job.)

Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Speech Clarity - The ability to speak clearly so others can understand you.

Written Comprehension - The ability to read and understand information and ideas presented in writing.

Written Expression - The ability to communicate information and ideas in writing so others will understand.

Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

Speech Recognition - The ability to identify and understand the speech of another person.

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Top Work Values (Aspects of this job that create satisfaction.)

Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

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Top Interests (The types of activities someone in this job would like.)

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

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