Training Program Summary

Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Training Providers for Marketing/Marketing Management, General in Alameda County
Provider Name
Program Name
California State University, East Bay Marketing/Marketing Management, General 
Northwestern Polytechnic University Marketing/Marketing Management, General 
College of Alameda Marketing/Marketing Management, General 

Occupational Details for this Training Program are not available.