Training Program Summary

Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Training Providers for Public Relations/Image Management in Alameda County
Provider Name
Program Name
California State University, East Bay Public Relations/Image Management 

Occupational Details for this Training Program are not available.