Occupation Profile

Public Relations and Fundraising Managers
(SOC Code : 11-2031)
in North Coast Region

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Occupational Wages[Top]
Wages for this occupation in North Coast Region are not available.

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
North Coast Region2016 - 202630401033.33

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Job Openings from JobCentral National Labor Exchange[Top]
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Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in North Coast Region
Percent of Total
Employment for Occupation in State of California
Colleges and Universities 1,44314.5%
Advertising and Related Services 11,85210.6%
Management of Companies and Enterprises 4,4787.3%
Individual and Family Services 24,1175.1%
Grantmaking and Giving Services 6384.8%
Social Advocacy Organizations 7,6943.9%
Professional and Similar Organizations 10,1703.2%
General Medical and Surgical Hospitals 1,6252.4%
Elementary and Secondary Schools 16,1471.8%
Civic and Social Organizations 7,2851.8%
Museums, Parks and Historical Sites 5,3971.8%
Office Administrative Services 4,5841.8%
Insurance Carriers 3,5311.8%
Other Information Services 2,9651.7%
Offices of Physicians 42,2081.4%
Natural Gas Distribution 1831.3%
Scientific Research and Development Svc 7,9241.3%
Radio and Television Broadcasting 1,4211.3%
Software Publishers 4,6901.2%
Computer Systems Design and Rel Services8,2941.1%

About Staffing Patterns

Data for Training Programs not available.

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About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Assign, supervise and review the activities of public relations staff.
Develop and maintain the company`s corporate image and identity, which includes the use of logos and signage.
Respond to requests for information about employers` activities or status.
Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
Manage communications budgets.
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
Evaluate advertising and promotion programs for compatibility with public relations efforts.

More Tasks for Public Relations and Fundraising Managers

Top Skills used in this Job
Speaking - Talking to others to convey information effectively.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Coordination - Adjusting actions in relation to others` actions.
Persuasion - Persuading others to change their minds or behavior.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

More Skills for Public Relations and Fundraising Managers

Top Abilities (Attributes of the person that influence performance in this job.)
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Speech Recognition - The ability to identify and understand the speech of another person.

More Abilities for Public Relations and Fundraising Managers

Top Work Values (Aspects of this job that create satisfaction.)
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.
Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

More WorkValues for Public Relations and Fundraising Managers

Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

More Interests for Public Relations and Fundraising Managers

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