Occupation Profile

Industries Employing

Marketing Managers

(SOC Code : 11-2021)

in Orange County

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Orange County is part of the Anaheim-Santa Ana-Irvine MD, which includes Orange and Anaheim-Santa Ana-Ir counties.

Occupational Wages

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Area	Year	Period	Hourly Mean	Hourly by Percentile
				25th	Median	75th
Anaheim-Santa Ana-Irvine MD	2023	1st Qtr	$82.56	$60.46	$76.25	$0.00

Data for Orange County are not available. Data for Anaheim-Santa Ana-Irvine MD has been substituted.

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Occupational Projections of Employment (also called "Outlook" or "Demand")

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Area	Estimated Year-Projected Year	Employment		Employment Change		Total Job Openings
		Estimated	Projected	Number	Percent
Orange County	2018 - 2028	3,800	4,180	380	10.0	3,920

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Job Openings from JobCentral National Labor Exchange

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Enter a Zip Code Find a Zip code in Orange County

Within miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)

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Industry Title

Number of Employers in Orange County

Percent of Total
Employment for Occupation in State of California

Management of Companies and Enterpri

749

13.8%

Computer Systems Design and Relate

1,363

7.8%

Management, Scientific, and Tech

4,398

6.3%

Architectural, Engineering, and Re

2,289

2.9%

Computer and Peripheral Equipmen

104

2.6%

Scientific Research and Developm

1,332

2.4%

Navigational, Measuring, Electro

205

2.2%

Advertising, Public Relations, a

1,560

1.9%

Depository Credit Intermediation

722

1.7%

Private Colleges, Universities, an

127

1.6%

Medical Equipment and Supplies M

457

1.6%

Other Professional, Scientific,

2,498

1.6%

Electric Power Generation, Trans

1.5%

Accounting, Tax Preparation, Boo

2,199

1.2%

Other Financial Investment Activ

3,708

1.1%

Insurance Carriers

114

1.1%

Communications Equipment Manufacturing

1.1%

About Staffing Patterns

Training Programs (click on title for more information)

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Program Title

Apparel and Textile Marketing Management

Marketing Research

Marketing, Other

Marketing/Marketing Management, General

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)

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Top Tasks (Specific duties and responsibilities of this job.)

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

More Tasks for Marketing Managers

Top Skills used in this Job

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Persuasion - Persuading others to change their minds or behavior.

Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

Speaking - Talking to others to convey information effectively.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Coordination - Adjusting actions in relation to others` actions.

Operations Analysis - Analyzing needs and product requirements to create a design.

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Top Abilities (Attributes of the person that influence performance in this job.)

Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Written Comprehension - The ability to read and understand information and ideas presented in writing.

Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Written Expression - The ability to communicate information and ideas in writing so others will understand.

Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

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Top Work Values (Aspects of this job that create satisfaction.)

Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

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Top Interests (The types of activities someone in this job would like.)

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

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Alternate Titles

Account Supervisors; Business Development Directors; Business Development Managers; Commercial Lines Managers; Commercial Marketing Specialists; Marketing Coordinators; Marketing Directors; Market Development Managers