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Advertising and Promotions Managers
(SOC Code : 11-2011)
in Orange County

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Orange County is part of the Anaheim-Santa Ana-Irvine MD, which includes Orange and Anaheim-Santa Ana-Ir counties.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
Anaheim-Santa Ana-Irvine MD20211st Qtr$71.94$55.84$69.26$0.00
Data for Orange County are not available. Data for Anaheim-Santa Ana-Irvine MD has been substituted.

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeTotal Job Openings
EstimatedProjectedNumberPercent
Orange County 2018 - 2028280300207.1290

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Orange County
Percent of Total
Employment for Occupation in State of California
Advertising and Related Services 1,51327.6%
Management of Companies and Enterprises 7456.9%
Radio and Television Broadcasting 765.3%
Other Information Services 2092.7%
Electronic Shopping & Mail-Order Houses 722.5%
Newspaper, Book, & Directory Publishers 3022.4%
Accommodation 8332.1%
Accounting and Bookkeeping Services 2,1191.8%
Professional and Similar Organizations 8871.6%
Grocery Product Merchant Wholesalers 2721.3%
Motion Picture and Video Industries 2841.3%
Other Amusement & Recreation Industries 1,4491.2%
Grantmaking and Giving Services 731.1%
Computer Systems Design and Rel Services1,1681.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Advertising
Marketing/Marketing Management, General

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
Gather and organize information to plan advertising campaigns.
Confer with clients to provide marketing or technical advice.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Prepare and negotiate advertising and sales contracts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Plan and execute advertising policies and strategies for organizations.
Assist with annual budget development.

More Tasks for Advertising and Promotions Managers , More Tasks for Green Marketers


Top Skills used in this Job
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Speaking - Talking to others to convey information effectively.
Time Management - Managing one`s own time and the time of others.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Coordination - Adjusting actions in relation to others` actions.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

More Skills for Advertising and Promotions Managers , More Skills for Green Marketers


Top Abilities (Attributes of the person that influence performance in this job.)
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity - The ability to speak clearly so others can understand you.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Speech Recognition - The ability to identify and understand the speech of another person.

More Abilities for Advertising and Promotions Managers , More Abilities for Green Marketers


Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More WorkValues for Advertising and Promotions Managers , More WorkValues for Green Marketers


Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

More Interests for Advertising and Promotions Managers , More Interests for Green Marketers

 
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