California Occupational Guides

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Summary Guide for

First-Line Supervisors of Retail Sales Workers in Santa Clara County

May also be called: Retail Store Managers; Retail Supervisors and Managers; Retail Managers; and Store Managers

What Would I Do?

First-Line Supervisors and Managers of Retail Sales Workers monitor the work of sales-related workers, such as retail salespersons, cashiers, customer service representatives, stock clerks, order fillers, and sales representatives.

A large portion of the Retail Supervisors and Managers’ day is spent on the sales floor, supervising employees or selling merchandise. Some of their time is spent in the office completing work schedules or merchandise orders.

Will This Job Fit Me?

The job of Retail Supervisor or Manager will appeal to those who enjoy taking the initiative to start up and carry out projects.

What Wages and Benefits Can I Expect?

The median wage in 2021 for Retail Sales Supervisors in California was $45,365 annually, or $21.81 hourly. The median wage for Retail Sales Supervisors in San Benito and Santa Clara Counties was $43,632 annually, or $20.98 hourly. The median is the point at which half of the workers earn more and half earn less.

Change to Hourly Wages
Annual Wages for 2021Low
(25th percentile)
(50th percentile)
(75th percentile)
San Benito and Santa Clara Counties$39,003$43,632$62,811
Source: EDD/LMID Occupational Employment Statistics Survey, 2021 Wages do not reflect self-employment.
View Wages for All Areas

Benefit packages vary from company to company. Many Retail Supervisors and Managers may expect to receive paid vacation, health insurance, 401k retirement plans, and employee discounts on personal purchases.

What is the Job Outlook?

Future employment opportunities for Retail Supervisors and Managers will be limited because retailers are hiring more sales staff and increasing the responsibilities of existing Retail Supervisors.

How Do I Qualify?

Many Retail Supervisors and Managers learn the basics of merchandising, customer service, and company policies through work experience by beginning their careers on the sales floor as cashiers or customer service representatives. Educational requirements vary widely from company to company. Some large employers may require Retail Store Managers to have an associate or bachelor’s degree along with retail experience. However, many employers prefer to hire First-Line Supervisors with a high school diploma or equivalent.

Finding a Job

Direct application to employers remains one of the most effective job search methods. Many schools operate placement centers for their students. Jobs may also be found through classified advertisements in newspapers and trade publications.  Online job opening systems include JobCentral at and CalJOBSSM at

To find your nearest One-Stop Career Center, go to Service Locator. View the helpful job search tips for more resources. (requires Adobe Reader).

Learn More About Retail Sales Supervisors