California Occupational Guides

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         What Would I Do?
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Summary Guide for

Sales Managers in California

May also be called: Account Executives; Account Managers; Sales Directors; Sales Executives; and Regional Sales Managers

What Would I Do?

Sales Managers direct a firm’s sales program. They work for diverse industries that sell a wide variety of products including automobiles, apparel, appliances, computers, and electronics. Firms also sell services, such as property management and Internet services. Sales Managers assign sales territories, set goals, and establish training programs for sales representatives.

Sales Managers generally work in comfortable, well-lit offices close to those of the top managers. They often work long hours, including evenings and weekends.

Will This Job Fit Me?

Overall, Sales Manager positions are best suited for individuals with outgoing personalities who enjoy meeting new people and using the skills of persuasion and negotiation when interacting with customers and sales staff.

What Wages and Benefits Can I Expect?

Sales Managers generally receive a base salary, an expense account, plus commission on their sales.

The median wage in 2020 for Sales Managers in California is $123,448 annually, or $59.35 hourly. The median is the point at which half of the workers earn more and half earn less.

Change to Hourly Wages
Annual Wages for 2020Low
(25th percentile)
(50th percentile)
(75th percentile)
Source: EDD/LMID Occupational Employment Statistics Survey, 2020 Wages do not reflect self-employment.
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Sales Managers can expect to receive benefits that include dental and medical insurance, 401k pension plans, vacation, and holidays.

What is the Job Outlook?

Much of the demand for Sales Managers is expected to come from the need to replace those retiring or leaving for other types of work.

How Do I Qualify?

The educational background needed for Sales Manager jobs varies. Most employers prefer to hire applicants with previous sales experience and many require a bachelor's degree.

Finding a Job

Direct application to employers remains one of the most effective job search methods. The classified section of local newspapers are also a helpful job search resource. Online job opening systems include JobCentral at and CalJOBSSM at

To find your nearest One-Stop Career Center, go to Service Locator. View the helpful job search tips for more resources. (requires Adobe Reader).

Learn More About Sales Managers