California Occupational Guides

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Summary Guide for

Marketing Managers in California

May also be called: Account Supervisors; Business Development Directors; Business Development Managers; Commercial Lines Managers; Commercial Marketing Specialists; Marketing Coordinators; Marketing Directors; Market Development Managers

What Would I Do?

Marketing Managers develop detailed marketing policies and strategies for organizations. They estimate the demand for products and services offered by the firm and its competitors, often with the help of product development and market research team members.

Marketing Managers work in comfortable offices in close proximity to other managers. Most work more than 40 hours a week, including evening and weekend work.

Will This Job Fit Me?

The job of Marketing Manager may appeal to those who enjoy starting up and carrying out projects, persuading and leading people, making decisions, and taking risks.

What Wages and Benefits Can I Expect?

Earnings vary widely by geographic location, employer, level of education, and experience. In addition to their regular compensation, many Marketing Managers earn annual bonuses.

The median wage in 2020 for Marketing Managers in California is $161,160 annually, or $77.48 hourly. The median is the point at which half of the workers earn more and half earn less.

Change to Hourly Wages
Annual Wages for 2020Low
(25th percentile)
(50th percentile)
(75th percentile)
Source: EDD/LMID Occupational Employment Statistics Survey, 2020 Wages do not reflect self-employment.
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Most employers offer benefit packages that include health and life insurance, vacation, sick leave, holidays, and retirement plans. Some may also provide company stock options and the use of a company car.

What is the Job Outlook?

Marketing Manager jobs are highly sought after. Intense domestic and global competition for consumer products and services drives job growth. Projected employment growth varies by industry; for example, employment is growing faster in scientific, professional, and related services since companies are increasingly hiring contractors for these services.

How Do I Qualify?

Employers prefer applicants with a bachelor's or master's degree in business administration with an emphasis in marketing, as well as experience in related occupations.

Finding a Job

Direct application to employers remains one of the most effective job search methods. Marketing Managers can find jobs through referrals, networking with others in the occupation, and professional associations as well as browsing newspaper classified ads, professional journals, and Internet job listings. College students can register with school placement offices and participate in summer internships. Online job opening systems include JobCentral at and CalJOBSSM at

To find your nearest One-Stop Career Center, go to Service Locator. View the helpful job search tips for more resources. (requires Adobe Reader).

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