Sample 1 - State of California

List of Industries Employing Market Research Analysts and Marketing Specialists

The following industries employ Market Research Analysts and Marketing Specialists,  SOC Code  13-1161  (3).   The experience/education usually required by most employers for this occupation is Master's degree  (4).  This list is sorted by the 2012 employment from largest to smallest.   Return to the Search Page.

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Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Management & Technical Consulting Svc   (NAICS 541600 ) 6,900 13,400 6,500
Computer Systems Design and Rel Services   (NAICS 541500 ) 6,100 9,100 3,000
Management of Companies and Enterprises   (NAICS 550000 ) 5,100 6,900 1,800
Advertising and Related Services   (NAICS 541800 ) 5,000 6,700 1,700
Other Professional & Technical Services   (NAICS 541900 ) 2,900 4,300 1,400
Other Information Services   (NAICS 519100 ) 1,900 3,000 1,100
Software Publishers   (NAICS 511200 ) 1,800 2,700 900
Commercial Goods Merchant Wholesalers   (NAICS 423400 ) 1,800 2,300 500
Architectural and Engineering Services   (NAICS 541300 ) 1,700 2,200 500
Scientific Research and Development Svc   (NAICS 541700 ) 1,500 2,100 600
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Semiconductor and Electronic Components   (NAICS 334400 ) 1,200 1,200 0
Electronic Instrument Manufacturing   (NAICS 334500 ) 1,100 1,000 -100
Electronic Markets and Agents/Brokers   (NAICS 425100 ) 1,100 1,600 500
Electronic Shopping & Mail-Order Houses   (NAICS 454100 ) 1,000 1,800 800
Employment Services   (NAICS 561300 ) 1,000 1,500 500
Office Administrative Services   (NAICS 561100 ) 900 1,500 600
Other Financial Investment Activities   (NAICS 523900 ) 900 1,300 400
Insurance Carriers   (NAICS 524100 ) 900 1,100 200
Depository Credit Intermediation   (NAICS 522100 ) 800 900 100
Electric Goods Merchant Wholesalers   (NAICS 423600 ) 800 1,000 200
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Medical Equipment and Supplies Mfg   (NAICS 339100 ) 700 900 200
Computers and Peripheral Equipment   (NAICS 334100 ) 700 800 100
Security & Commodity Investment Activity   (NAICS 523100 ) 700 900 200
Newspaper, Book, & Directory Publishers   (NAICS 511100 ) 700 800 100
Offices of Real Estate Agents & Brokers   (NAICS 531200 ) 700 1,000 300
Misc Nondurable Goods Merchant Whsle   (NAICS 424900 ) 600 700 100
Insurance Agencies, Brokerages & Support   (NAICS 524200 ) 500 600 100
Accounting and Bookkeeping Services   (NAICS 541200 ) 500 700 200
Communications Equipment Manufacturing   (NAICS 334200 ) 500 400 -100
Offices of Physicians   (NAICS 621100 ) 400 600 200
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Legal Services   (NAICS 541100 ) 400 600 200
Specialized Design Services   (NAICS 541400 ) 400 500 100
Activities Related to Real Estate   (NAICS 531300 ) 400 500 100
Travel Arrangement & Reservation Service   (NAICS 561500 ) 400 300 -100
Grocery Product Merchant Wholesalers   (NAICS 424400 ) 400 500 100
Pharmaceutical & Medicine Manufacturing   (NAICS 325400 ) 400 500 100
Motor Vehicle/Part Merchant Wholesalers   (NAICS 423100 ) 400 500 100
Other Miscellaneous Manufacturing   (NAICS 339900 ) 300 300 0
Apparel/Piece Goods Merchant Wholesalers   (NAICS 424300 ) 300 500 200
Other Support Services   (NAICS 561900 ) 300 300 0
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Motion Picture and Video Industries   (NAICS 512100 ) 300 400 100
Radio and Television Broadcasting   (NAICS 515100 ) 300 400 100
Wired Telecommunications Carriers   (NAICS 517100 ) 300 400 100
Data Processing and Related Services   (NAICS 518200 ) 300 500 200
Nondepository Credit Intermediation   (NAICS 522200 ) 300 500 200
Cut and Sew Apparel Manufacturing   (NAICS 315200 ) 300 300 0
Professional and Similar Organizations   (NAICS 813900 ) 300 400 100
Other Amusement & Recreation Industries   (NAICS 713900 ) 300 400 100
Grantmaking and Giving Services   (NAICS 813200 ) 300 300 0
Other Schools and Instruction   (NAICS 611600 ) 200 300 100
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Nonresidential Building Construction   (NAICS 236200 ) 200 300 100
General Medical and Surgical Hospitals   (NAICS 622100 ) 200 200 0
Community Care Facility for the Elderly   (NAICS 623300 ) 200 400 200
Independent Artists/Writers/Performers   (NAICS 711500 ) 200 200 0
Local Government   (NAICS 999300 ) 200 200 0
Colleges and Universities   (NAICS 611300 ) 200 300 100
Business Support Services   (NAICS 561400 ) 200 300 100
Residential Building Construction   (NAICS 236100 ) 200 300 100
Services to Buildings and Dwellings   (NAICS 561700 ) 200 300 100
Hardware & Plumbing Merchant Wholesalers   (NAICS 423700 ) 200 200 0
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Machinery & Supply Merchant Wholesalers   (NAICS 423800 ) 200 300 100
Furniture & Furnishings Merchant Whsle   (NAICS 423200 ) 200 300 100
Commercial & Service Industry Machinery   (NAICS 333300 ) 200 200 0
Cleaning Compound and Toiletry Mfg   (NAICS 325600 ) 100 100 0
Printing and Related Support Activities   (NAICS 323100 ) 100 100 0
Industrial Machinery Manufacturing   (NAICS 333200 ) 100 100 0
Aerospace Product & Parts Manufacturing   (NAICS 336400 ) 100 100 0
Paper/Paper Product Merchant Wholesalers   (NAICS 424100 ) 100 100 0
Chemical Merchant Wholesalers   (NAICS 424600 ) 100 100 0
Warehousing and Storage   (NAICS 493100 ) 100 100 0
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Scheduled Air Transportation   (NAICS 481100 ) 100 100 0
Cable and Other Subscription Programming   (NAICS 515200 ) 100 100 0
Health and Personal Care Stores   (NAICS 446100 ) 100 200 100
Electronics and Appliance Stores   (NAICS 443100 ) 100 100 0
Automobile Dealers   (NAICS 441100 ) 100 100 0
Investigation and Security Services   (NAICS 561600 ) 100 100 0
Commercial and Industrial Machinery and Equipment Rental and Leasing   (NAICS 532400 ) 100 100 0
Natural Gas Distribution   (NAICS 221200 ) 100 200 100
Other General Purpose Machinery Mfg   (NAICS 333900 ) 100 100 0
Freight Transportation Arrangement   (NAICS 488500 ) 100 100 0
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Lessors of Real Estate   (NAICS 531100 ) 100 100 0
Museums, Parks and Historical Sites   (NAICS 712100 ) 100 200 100
Amusement Parks and Arcades   (NAICS 713100 ) 100 100 0
Performing Arts Companies   (NAICS 711100 ) 100 100 0
Spectator Sports   (NAICS 711200 ) 100 200 100
Medical and Diagnostic Laboratories   (NAICS 621500 ) 100 100 0
Nursing Care Facilities   (NAICS 623100 ) 100 200 100
Other Food Manufacturing   (NAICS 311900 ) 100 100 0
Bakeries and Tortilla Manufacturing   (NAICS 311800 ) 100 100 0
Social Advocacy Organizations   (NAICS 813300 ) 100 100 0
Industry (NAICS) (2) Employment in California (1)
2012 2022 Numeric
Change
Building Equipment Contractors   (NAICS 238200 ) 0 100 100
Individual and Family Services   (NAICS 624100 ) 0 100 100
Emergency and Other Relief Services   (NAICS 624200 ) 0 100 100
Home Health Care Services   (NAICS 621600 ) 0 100 100
Other Ambulatory Health Care Services   (NAICS 621900 ) 0 100 100
Elementary and Secondary Schools   (NAICS 611100 ) 0 100 100

Data Notes:

(1)  Source:  These data come from the Industry and Occupation Employment Projections program of the Employment Development Department.  All employment figures have been rounded to the nearest 100.  See the Occupational Projections - Introduction and Methods and the Industry Projections - Introduction and Methods for more information.  Some occupation/industry combinations may not be included to protect employer confidentiality or because the base survey resulted in a large standard error.

Although these Staffing Patterns are not provided below the state level, the Employment Projections by Industry and Occupation are available by county or groups of counties.

(2)  The NAICS - North American Industry Classification System is the nationally recognized system to categorize industries. See the NAICS Division Structure at the U.S. Department of Labor Web site for a complete list of industries and their definitions.

(3)  "SOC Code" - Search for a particular Standard Occupational Classification (SOC) code or occupation title at the Bureau of Labor Statistics Web site.

(4) The Training Levels were developed by the U.S. Bureau of Labor Statistics. They are meant to show the education and training needed for someone to perform that occupation. It also reflects the preferred training requirements of most employers. For a complete list of the training levels go to BLS Training Level Definitions

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