Skip to Main Content
Employment Development Department
Employment Development Department
Training Program Summary
Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Training Providers for Marketing/Marketing Management, General in Santa Clara County
Provider Name
Program Name
San Jose State University Marketing/Marketing Management, General 
San Jose State University Marketing/Marketing Management, General 
Mission College Marketing/Marketing Management, General 
Au Lac Institute Marketing/Marketing Management, General 

Occupational Details for this Training Program are not available.