Training Program Information

Consumer Merchandising/Retailing Management
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
 

Offered By: San Marcos Unified School District

Address:
255 Pico Avenue, Suite 250
San Marcos, CA 92069

CONTACT:
San Diego County ROP
Phone: 760-752-1272

Program Details

Program Title: Consumer Merchandising/Retailing Management
 
Program Description: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
 
Degree Offered: Certificates < 2yrs.
 
 
 



Related Links
View Similar Programs
View Occupations