Training Program Information

Marketing Research
Marketing Research. A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
 

Offered By: Porterville College

Address:
100 East College Avenue
Porterville, CA 93257

Internet Link: http://www.portervillecollege.edu/
CONTACT:
Admissions Representative
Phone: 559-791-2200

Program Details

Program Title: Marketing Research
 
Program Description: Marketing Research. A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
 
Degree Offered: Associate's Degree
 
 
 



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