Training Program Information

Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 

Offered By: University of California Irvine Extension

Address:
P. O. Box 6050
Irvine, CA 92616

Internet Link: http://www.unex.uci.edu
CONTACT:
Admissions Representative
Phone: 949-824-5414

Program Details

Program Title: Marketing/Marketing Management, General
 
Program Description: Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 
Degree Offered: Certificates < 2yrs.
 
 
 



Related Links
View Similar Programs
View Occupations