Training Program Information

Marketing Research

Marketing Research. A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Offered By: Hope International University

Address:
2500 East Nutwood Avenue Frnt
Fullerton, CA 92831

Internet Link: http://www.hiu.edu

CONTACT:
Student Services
Phone: 714-879-3901

Program Details

Program Title:	Marketing Research

Program Description:	Marketing Research. A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Degree Offered:	Bachelor's Degree