Training Program Information

Consumer Merchandising/Retailing Management

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

Offered By: Grossmont College

Address:
8800 Grossmont College Drive
El Cajon, CA 92020

Internet Link: http://www.grossmont.edu

CONTACT:
Career/Techncial Programs Dean
Phone: 619-644-7158

Program Details

Program Title:	Consumer Merchandising/Retailing Management

Program Description:	A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

Degree Offered:	Associate's Degree