Training Program Information

Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 

Offered By: Orange Coast College

Address:
2701 Fairview Road
Costa Mesa, CA 92626

Internet Link: http://www.orangecoastcollege.com
CONTACT:
Admissions Representative
Phone: 714-432-0202

Program Details

Program Title: Marketing/Marketing Management, General
 
Program Description: Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 
Degree Offered: Certificates < 2yrs.
 
 
 



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