Training Program Information

Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 

Offered By: Monterey Institute of International Studies

Address:
460 Pierce Street
Monterey, CA 93940

Internet Link: http://www.miis.edu
CONTACT:
Debbie Bigelow
Phone: 831-647-4123

Program Details

Program Title: Public Relations/Image Management
 
Program Description: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 
Degree Offered: Master's Degree
 
 
 



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