Training Program Information

Marketing/Marketing Management, General
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 

Offered By: California State University, Los Angeles

Address:
5151 State University Drive
Los Angeles, CA 90032

Internet Link: http://www.calstatela.edu
CONTACT:
Extended Education
Phone: 323-343-4900

Program Details

Program Title: Marketing/Marketing Management, General
 
Program Description: Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
 
Degree Offered: Bachelor's Degree
 
 
 



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