Training Program Information

Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 

Offered By: Glendale Community College

Address:
1500 North Verdugo Road SM 265
Glendale, CA 91208

Internet Link: http://www.glendale.edu
CONTACT:
Katheryn Ligon
Phone: 818-240-1000

Program Details

Program Title: Public Relations/Image Management
 
Program Description: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 
Degree Offered: Certificates < 2yrs.
 
 
 



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