Training Program Information

Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 

Offered By: California State University, Fresno

Address:
5241 North Maple Avenue
Fresno, CA 93740

Internet Link: http://www.csufresno.edu/are/
CONTACT:
Admissions Representative
Phone: 559-278-4240

Program Details

Program Title: Public Relations/Image Management
 
Program Description: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
 
Degree Offered: Bachelor's Degree
 
 
 



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