Training Program Information

Advertising

Advertising. A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201)

Offered By: California State University, East Bay

Address:
25800 Carlos Bee Boulevard
Hayward, CA 94542

Internet Link: http://www.csuhayward.edu

CONTACT:
Dr. Carl Bellone
Phone: 510-885-3000

Program Details

Program Title:	Advertising

Program Description:	Advertising. A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201)

Degree Offered:	Bachelor's Degree