Occupation Profile

Demonstrators and Product Promoters

(SOC Code : 41-9011)

in California

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Employers usually expect an employee in this occupation to be able to do the job after Moderate-term on-the-job training (1-12 months) .

Occupational Wages

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Area	Year	Period	Hourly Mean	Hourly by Percentile
				25th	Median	75th
California	2012	1st Qtr	$14.19	$10.37	$11.54	$15.32

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Occupational Projections of Employment (also called "Outlook" or "Demand")

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Area	Estimated Year-Projected Year	Employment		Employment Change		Annual Avg Openings
		Estimated	Projected	Number	Percent
California	2010 - 2020	19,500	23,100	3,600	18.5	930

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Job Openings from JobCentral National Labor Exchange

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Enter a Zip Code Find a Zip code in California

Within miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)

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Industry Title

Number of Employers in State of California

Percent of Total
Employment for Occupation in State of California

Advertising and Related Services

11,500

34.5%

Employment Services

6,297

16.0%

Beverage & Tobacco Product Manufacturing

2,610

6.2%

Grocery Stores

16,120

2.4%

About Staffing Patterns

Training Programs (click on title for more information)

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Program Title

Retailing and Retail Operations

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)

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Top Tasks (Specific duties and responsibilities of this job.)

Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

Keep areas neat while working and return items to correct locations following demonstrations.

Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

Sell products being promoted and keep records of sales.

Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

Suggest specific product purchases to meet customers` needs.

Transport, assemble, and disassemble materials used in presentations.

Identify interested and qualified customers to provide them with additional information.

Practice demonstrations to ensure that they will run smoothly.

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Top Skills used in this Job

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking - Talking to others to convey information effectively.

Persuasion - Persuading others to change their minds or behavior.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Coordination - Adjusting actions in relation to others` actions.

Service Orientation - Actively looking for ways to help people.

Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

Time Management - Managing one`s own time and the time of others.

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Top Abilities (Attributes of the person that influence performance in this job.)

Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

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Top Work Values (Aspects of this job that create satisfaction.)

Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions.

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Top Interests (The types of activities someone in this job would like.)

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

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