Occupation Profile

Advertising Sales Agents

(SOC Code : 41-3011)

in California

Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Employers usually expect an employee in this occupation to be able to do the job after Moderate-term on-the-job training (1-12 months) .

Occupational Wages

[Top]

Area	Year	Period	Hourly Mean	Hourly by Percentile
				25th	Median	75th
California	2012	1st Qtr	$30.37	$18.54	$25.16	$35.73

View Wages for All Areas About Wages

Occupational Projections of Employment (also called "Outlook" or "Demand")

[Top]

Area	Estimated Year-Projected Year	Employment		Employment Change		Annual Avg Openings
		Estimated	Projected	Number	Percent
California	2010 - 2020	15,600	17,300	1,700	10.9	650

View Projections for All Areas About Projections

Job Openings from JobCentral National Labor Exchange

[Top]

Enter a Zip Code Find a Zip code in California

Within miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)

[Top]

Industry Title

Number of Employers in State of California

Percent of Total
Employment for Occupation in State of California

Advertising and Related Services

11,500

34.9%

Newspaper, Book, & Directory Publishers

5,427

29.2%

Radio and Television Broadcasting

1,749

17.3%

Other Information Services

3,168

6.0%

Cable and Other Subscription Programming

760

2.3%

About Staffing Patterns

Training Programs (click on title for more information)

[Top]

Program Title

Selling Skills and Sales Operations

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)

[Top]

Top Tasks (Specific duties and responsibilities of this job.)

Maintain assigned account bases while developing new accounts.

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Provide clients with estimates of the costs of advertising products or services.

Locate and contact potential clients to offer advertising services.

Process all correspondence and paperwork related to accounts.

Inform customers of available options for advertisement artwork, and provide samples.

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

Deliver advertising or illustration proofs to customers for approval.

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

Recommend appropriate sizes and formats for advertising, depending on medium being used.

More Tasks for Advertising Sales Agents

Top Skills used in this Job

Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

Persuasion - Persuading others to change their minds or behavior.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking - Talking to others to convey information effectively.

Service Orientation - Actively looking for ways to help people.

Negotiation - Bringing others together and trying to reconcile differences.

Time Management - Managing one`s own time and the time of others.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Coordination - Adjusting actions in relation to others` actions.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

More Skills for Advertising Sales Agents

Top Abilities (Attributes of the person that influence performance in this job.)

Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Speech Clarity - The ability to speak clearly so others can understand you.

More Abilities for Advertising Sales Agents

Top Work Values (Aspects of this job that create satisfaction.)

Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More Work Values for Advertising Sales Agents

Top Interests (The types of activities someone in this job would like.)

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

More Interests for Advertising Sales Agents