Sample 1 - State of California

Occupation Profile


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Writers and Authors
(SOC Code : 27-3043)
in California

Originate and prepare written material, such as scripts, stories, advertisements, and other material. Exclude "Public Relations Specialists" (27-3031) and "Technical Writers" (27-3042).

Employers are usually looking for candidates with a Bachelor's degree .

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Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
California 20131st Qtr$47.61$23.21$35.21$56.03

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
California 2010 - 202020,90022,3001,4006.7690

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Newspaper, Book, & Directory Publishers 5,2794.2%
Radio and Television Broadcasting 1,9664.1%
Independent Artists/Writers/Performers 5,2203.6%
Advertising and Related Services 11,6953.5%
Motion Picture and Video Industries 6,6043.2%
Management & Technical Consulting Svc 30,0541.5%
Other Information Services 3,2851.1%
Colleges and Universities 2,3171.1%

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Training Programs (click on title for more information)[Top]
Program Title
Broadcast Journalism
Business/Corporate Communications
Communication, Journalism, and Related Programs, Other
Creative Writing.
Journalism

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About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Write to customers in their terms and on their level so that the advertiser`s sales message is more readily received.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Develop advertising campaigns for a wide range of clients, working with an advertising agency`s creative director and art director to determine the best way to present advertising information.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Conduct research and interviews to determine which of a product`s selling features should be promoted.

More Tasks for Writers and Authors , More Tasks for Copy Writers


Top Skills used in this Job
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking - Talking to others to convey information effectively.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

More Skills for Writers and Authors , More Skills for Copy Writers


Top Abilities (Attributes of the person that influence performance in this job.)
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Written Comprehension - The ability to read and understand information and ideas presented in writing.

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Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Support - Occupations that satisfy this work value offer supportive management that stands behind employees.

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Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

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