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Public Relations Specialists
(SOC Code : 27-3031)
in California

Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

Employers are usually looking for candidates with a Bachelor's degree .

Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
California 20171st Qtr$37.91$23.34$32.73$46.55

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
California 2014 - 202424,40028,0003,60014.8650

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Job Openings from JobCentral National Labor Exchange[Top]
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Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Advertising and Related Services 11,27321.3%
Colleges and Universities 2,7085.7%
Professional and Similar Organizations 8,7635.0%
Management of Companies and Enterprises 9984.4%
Social Advocacy Organizations 7,6062.7%
Computer Systems Design and Rel Services9,0582.6%
Management & Technical Consulting Svc 25,4942.6%
Individual and Family Services 26,9931.9%
Scientific Research and Development Svc 6,4101.9%
Grantmaking and Giving Services 6141.9%
Software Publishers 5,2481.8%
General Medical and Surgical Hospitals 1,2721.7%
Elementary and Secondary Schools 18,0071.6%
Radio and Television Broadcasting 1,9281.6%
Other Information Services 3,4001.4%
Offices of Physicians 43,5631.2%
Religious Organizations 24,2071.1%
Civic and Social Organizations 5,8881.1%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
Health Communication
Public Relations/Image Management
Speech Communication and Rhetoric.

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Coordinate public responses to environmental management incidents or conflicts.
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
Develop marketing campaigns for environmental technologies or services.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization`s accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization`s accomplishments or agenda.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders` reports.

More Tasks for Public Relations Specialists

Top Skills used in this Job
Speaking - Talking to others to convey information effectively.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Coordination - Adjusting actions in relation to others` actions.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Time Management - Managing one`s own time and the time of others.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

More Skills for Public Relations Specialists

Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Speech Recognition - The ability to identify and understand the speech of another person.
Written Comprehension - The ability to read and understand information and ideas presented in writing.

More Abilities for Public Relations Specialists

Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions.

More Work Values for Public Relations Specialists

Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

More Interests for Public Relations Specialists

Alternate Titles
Account Executives; Communications Specialists; Media Specialists; Press Secretaries; and Public Relations Coordinators
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