Sample 1 - State of California

Occupation Profile


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Public Relations Specialists
(SOC Code : 27-3031)
in California

Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

Employers are usually looking for candidates with a Bachelor's degree .

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Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
California 20131st Qtr$35.96$22.70$31.19$43.41

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
California 2010 - 202023,70028,7005,00021.11,130

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Advertising and Related Services 11,69520.0%
Management of Companies and Enterprises 9625.6%
Management & Technical Consulting Svc 30,0544.8%
Colleges and Universities 2,3173.7%
Computer Systems Design and Rel Services10,0463.1%
Radio and Television Broadcasting 1,9662.5%
Professional and Similar Organizations 8,4522.5%
Grantmaking and Giving Services 7752.4%
Social Advocacy Organizations 7,7012.1%
Religious Organizations 25,9311.7%
Scientific Research and Development Svc 6,1701.6%
Insurance Carriers 5,4701.5%
Individual and Family Services 22,2731.5%
General Medical and Surgical Hospitals 1,6751.1%
Newspaper, Book, & Directory Publishers 5,2791.1%
Civic and Social Organizations 6,3851.0%
Other Information Services 3,2851.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Health Communication
Public Relations/Image Management
Speech Communication and Rhetoric.

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization`s accomplishments or agenda.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders` reports.
Coach client representatives in effective communication with the public or with employees.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

More Tasks for Public Relations Specialists


Top Skills used in this Job
Speaking - Talking to others to convey information effectively.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Coordination - Adjusting actions in relation to others` actions.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Time Management - Managing one`s own time and the time of others.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

More Skills for Public Relations Specialists


Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Speech Clarity - The ability to speak clearly so others can understand you.

More Abilities for Public Relations Specialists


Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions.

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Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

More Interests for Public Relations Specialists


Alternate Titles
Account Executives; Communications Specialists; Media Specialists; Press Secretaries; and Public Relations Coordinators
 
Related Links
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