Occupation Profile

Public Relations and Fundraising Managers

(SOC Code : 11-2031)

in California

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Occupational Wages

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Area	Year	Period	Hourly Mean	Hourly by Percentile
				25th	Median	75th
California	2012	1st Qtr	$56.66	$37.03	$49.06	$68.67

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Occupational Projections of Employment (also called "Outlook" or "Demand")

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Area	Estimated Year-Projected Year	Employment		Employment Change		Annual Avg Openings
		Estimated	Projected	Number	Percent
California	2010 - 2020	6,700	7,800	1,100	16.4	300

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Job Openings from JobCentral National Labor Exchange

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Enter a Zip Code Find a Zip code in California

Within miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)

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Industry Title

Number of Employers in State of California

Percent of Total
Employment for Occupation in State of California

Advertising and Related Services

11,500

12.3%

Management of Companies and Enterprises

914

8.2%

Professional and Similar Organizations

7,994

4.2%

Computer Systems Design and Rel Services

9,933

4.2%

Colleges and Universities

1,979

4.0%

Grantmaking and Giving Services

813

3.4%

Religious Organizations

25,283

3.4%

Social Advocacy Organizations

7,971

3.2%

Individual and Family Services

18,414

2.7%

Management & Technical Consulting Svc

28,222

2.7%

Depository Credit Intermediation

9,651

2.6%

General Medical and Surgical Hospitals

1,393

2.2%

Elementary and Secondary Schools

17,985

2.2%

Scientific Research and Development Svc

5,742

1.8%

Emergency and Other Relief Services

649

1.6%

Civic and Social Organizations

6,083

1.5%

Radio and Television Broadcasting

1,749

1.3%

Museums, Parks and Historical Sites

3,878

1.2%

Junior Colleges

171

1.1%

About Staffing Patterns

Training Programs (click on title for more information)

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Program Title

Public Relations/Image Management

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)

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Top Tasks (Specific duties and responsibilities of this job.)

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Assign, supervise and review the activities of public relations staff.

Develop and maintain the company`s corporate image and identity, which includes the use of logos and signage.

Respond to requests for information about employers` activities or status.

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.

Manage communications budgets.

Draft speeches for company executives, and arrange interviews and other forms of contact for them.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

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Top Skills used in this Job

Speaking - Talking to others to convey information effectively.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Coordination - Adjusting actions in relation to others` actions.

Persuasion - Persuading others to change their minds or behavior.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

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Top Abilities (Attributes of the person that influence performance in this job.)

Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Written Expression - The ability to communicate information and ideas in writing so others will understand.

Speech Clarity - The ability to speak clearly so others can understand you.

Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Written Comprehension - The ability to read and understand information and ideas presented in writing.

Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Speech Recognition - The ability to identify and understand the speech of another person.

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Top Work Values (Aspects of this job that create satisfaction.)

Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

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Top Interests (The types of activities someone in this job would like.)

Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

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