| Top Tasks (Specific duties and responsibilities of this job.) |
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| Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. |
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. |
| Compile lists describing product or service offerings. |
| Initiate market research studies or analyze their findings. |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. |
| Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. |
| Top Skills used in this Job |
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| Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. |
| Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
| Persuasion - Persuading others to change their minds or behavior. |
| Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do. |
| Speaking - Talking to others to convey information effectively. |
| Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
| Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
| Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making. |
| Coordination - Adjusting actions in relation to others` actions. |
| Operations Analysis - Analyzing needs and product requirements to create a design. |
