Sample 1 - State of California

Occupation Profile


Printer Version
Marketing Managers
(SOC Code : 11-2021)
in California

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

View a Career Video for this occupation from America's Career InfoNet (requires Windows Media Player)


Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
California 20141st Qtr$74.20$51.19$69.20$0.00

View Wages for All Areas  About Wages
 

Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
California 2012 - 202230,30036,9006,60021.81,310

View Projections for All Areas  About Projections
 

Job Openings from JobCentral National Labor Exchange[Top]
 
Enter a Zip Code     Find a Zip code in California

Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Management of Companies and Enterprises 96213.8%
Computer Systems Design and Rel Services10,0467.8%
Management & Technical Consulting Svc 30,0546.3%
Other Information Services 3,2854.9%
Software Publishers 2634.8%
Architectural and Engineering Services 22,8762.9%
Computers and Peripheral Equipment 4762.6%
Scientific Research and Development Svc 6,1702.4%
Electronic Instrument Manufacturing 1,0942.2%
Advertising and Related Services 11,6951.9%
Depository Credit Intermediation 9,8581.7%
Colleges and Universities 2,3171.6%
Medical Equipment and Supplies Mfg 3,1361.6%
Other Professional & Technical Services 24,3041.6%
Power Generation and Supply 5371.5%
Accounting and Bookkeeping Services 25,0041.2%
Other Financial Investment Activities 18,9851.1%
Insurance Carriers 5,4701.1%
Communications Equipment Manufacturing 4561.1%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Apparel and Textile Marketing Management
Consumer Merchandising/Retailing Management
International Marketing
Marketing Research
Marketing, Other

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Initiate market research studies or analyze their findings.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

More Tasks for Marketing Managers


Top Skills used in this Job
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Persuasion - Persuading others to change their minds or behavior.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Speaking - Talking to others to convey information effectively.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Coordination - Adjusting actions in relation to others` actions.
Operations Analysis - Analyzing needs and product requirements to create a design.

More Skills for Marketing Managers


Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Written Comprehension - The ability to read and understand information and ideas presented in writing.

More Abilities for Marketing Managers


Top Work Values (Aspects of this job that create satisfaction.)
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

More Work Values for Marketing Managers


Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

More Interests for Marketing Managers


Alternate Titles
Account Supervisors; Business Development Directors; Business Development Managers; Commercial Lines Managers; Commercial Marketing Specialists; Marketing Coordinators; Marketing Directors; Market Development Managers
 
Related Links
LMI for Job Seekers
Local Area Profile
Compare Occupations
View Similar Occupations
O*Net - The Occupation Information Network

View a Career Video for this occupation from America's Career InfoNet (requires Windows Media Player)