Sample 1 - State of California

Occupation Profile


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Marketing Managers
(SOC Code : 11-2021)
in Napa County

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

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Napa County is the same as Napa MSA.


Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
Napa MSA20131st Qtr$73.12$56.57$73.03$0.00

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
Napa County 2010 - 2020801103037.54

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Napa County
Percent of Total
Employment for Occupation in State of California
Management of Companies and Enterprises 58.9%
Computers and Peripheral Equipment 27.8%
Management & Technical Consulting Svc 1497.3%
Computer Systems Design and Rel Services416.4%
Motion Picture and Video Industries 173.8%
Semiconductor and Electronic Components 23.7%
Electronic Instrument Manufacturing 63.0%
Depository Credit Intermediation 552.5%
Scientific Research and Development Svc 222.4%
Office Administrative Services 202.1%
Architectural and Engineering Services 1482.0%
Commercial Goods Merchant Wholesalers 101.9%
Advertising and Related Services 451.6%
Nondepository Credit Intermediation 431.5%
Other Information Services 231.4%
Electronic Markets and Agents/Brokers 161.4%
Medical Equipment and Supplies Mfg 121.3%
Other Professional & Technical Services 1031.3%
Electric Goods Merchant Wholesalers 401.2%
Insurance Agencies, Brokerages & Support1201.2%
Employment Services 261.1%
Insurance Carriers 301.0%
Electrical Equipment and Appliances 21.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Marketing, Other
Marketing/Marketing Management, General

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Initiate market research studies or analyze their findings.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

More Tasks for Marketing Managers


Top Skills used in this Job
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Persuasion - Persuading others to change their minds or behavior.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Speaking - Talking to others to convey information effectively.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Coordination - Adjusting actions in relation to others` actions.
Operations Analysis - Analyzing needs and product requirements to create a design.

More Skills for Marketing Managers


Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Written Comprehension - The ability to read and understand information and ideas presented in writing.

More Abilities for Marketing Managers


Top Work Values (Aspects of this job that create satisfaction.)
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

More Work Values for Marketing Managers


Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

More Interests for Marketing Managers


Alternate Titles
Account Supervisors; Business Development Directors; Business Development Managers; Commercial Lines Managers; Commercial Marketing Specialists; Marketing Coordinators; Marketing Directors; Market Development Managers
 
Related Links
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Related Articles and Publications
Nontraditional Employment for Women, 10/11/2011
Explore Nearly 300 Occupations with California Occupational Guides!, 5/8/2009
On-line Job Opening Systems, 6/29/2007
Contingent Workers Bolster California Work Force, 12/22/2006
The New and Improved LaborMarketInfo Web Site, 4/26/2008