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Employment Development Department
Employment Development Department
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Market Research Analysts and Marketing Specialists*
(SOC Code : 13-1161)
in Santa Clara County

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Employers are usually looking for candidates with a Master's degree .

Santa Clara County is part of the San Jose-Sunnyvale-Santa Clara MSA, which includes San Benito and Santa Clara counties.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
San Jose-Sunnyvale-Santa Clara MSA20171st Qtr$54.64$35.16$53.15$73.13
Data for Santa Clara County are not available. Data for San Jose-Sunnyvale-Santa Clara MSA has been substituted.

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
San Jose-Sunnyvale-Santa Clara MSA2014 - 20249,74012,1102,37024.3353
Data for Santa Clara County are not available. Data for San Jose-Sunnyvale-Santa Clara MSA has been substituted.

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Job Openings from JobCentral National Labor Exchange[Top]
 
Enter a Zip Code     Find a Zip code in Santa Clara County

Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Santa Clara County
Percent of Total
Employment for Occupation in State of California
Management & Technical Consulting Svc 1,6469.7%
Computer Systems Design and Rel Services1,1338.7%
Management of Companies and Enterprises 557.2%
Advertising and Related Services 5137.1%
Other Professional & Technical Services 1,0964.2%
Other Information Services 2122.6%
Software Publishers 1,0372.5%
Commercial Goods Merchant Wholesalers 3822.5%
Architectural and Engineering Services 1,1042.4%
Scientific Research and Development Svc 4332.1%
Semiconductor and Electronic Components 6261.7%
Electronic Instrument Manufacturing 831.5%
Electronic Markets and Agents/Brokers 1131.5%
Employment Services 3201.4%
Electronic Shopping & Mail-Order Houses 1391.4%
Office Administrative Services 951.3%
Other Financial Investment Activities 9771.3%
Insurance Carriers 1311.3%
Depository Credit Intermediation 5051.1%
Electric Goods Merchant Wholesalers 5791.1%
Offices of Real Estate Agents & Brokers 1,8911.0%
Security & Commodity Investment Activity681.0%
Medical Equipment and Supplies Mfg 1961.0%
Newspaper, Book, & Directory Publishers 2541.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
International Marketing
Marketing Research
Marketing/Marketing Management, General

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Monitor industry statistics and follow trends in trade literature.
Measure and assess customer and employee satisfaction.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Forecast and track marketing and sales trends, analyzing collected data.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

More Tasks for Market Research Analysts and Marketing Specialists, More Tasks for Market Research Analysts


Top Skills used in this Job
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking - Talking to others to convey information effectively.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination - Adjusting actions in relation to others` actions.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

More Skills for Market Research Analysts and Marketing Specialists, More Skills for Market Research Analysts


Top Abilities (Attributes of the person that influence performance in this job.)
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Written Expression - The ability to communicate information and ideas in writing so others will understand.

More Abilities for Market Research Analysts and Marketing Specialists, More Abilities for Market Research Analysts


Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More Work Values for Market Research Analysts and Marketing Specialists, More Work Values for Market Research Analysts


Top Interests (The types of activities someone in this job would like.)
Investigative - Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

More Interests for Market Research Analysts and Marketing Specialists, More Interests for Market Research Analysts


Alternate Titles
Business Development Specialists; Client Service and Consulting Managers; Communications Specialists; Market Analysts; Market Research Consultants; Market Research Managers; Product Line Managers; and Project Managers
 
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