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Employment Development Department
Employment Development Department
Occupation Profile
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Market Research Analysts and Marketing Specialists*
(SOC Code : 13-1161)
in Santa Clara County

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Employers are usually looking for candidates with a Master's degree .

Santa Clara County is part of the San Jose-Sunnyvale-Santa Clara MSA, which includes San Benito and Santa Clara counties.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
San Jose-Sunnyvale-Santa Clara MSA20171st Qtr$54.64$35.16$53.15$73.13
Data for Santa Clara County are not available. Data for San Jose-Sunnyvale-Santa Clara MSA has been substituted.

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
San Jose-Sunnyvale-Santa Clara MSA2014 - 20249,74012,1102,37024.3353
Data for Santa Clara County are not available. Data for San Jose-Sunnyvale-Santa Clara MSA has been substituted.

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Job Openings from JobCentral National Labor Exchange[Top]
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Within  miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Santa Clara County
Percent of Total
Employment for Occupation in State of California
Management & Technical Consulting Svc 1,6469.7%
Computer Systems Design and Rel Services1,1338.7%
Management of Companies and Enterprises 557.2%
Advertising and Related Services 5137.1%
Other Professional & Technical Services 1,0964.2%
Other Information Services 2122.6%
Software Publishers 1,0372.5%
Commercial Goods Merchant Wholesalers 3822.5%
Architectural and Engineering Services 1,1042.4%
Scientific Research and Development Svc 4332.1%
Semiconductor and Electronic Components 6261.7%
Electronic Instrument Manufacturing 831.5%
Electronic Markets and Agents/Brokers 1131.5%
Employment Services 3201.4%
Electronic Shopping & Mail-Order Houses 1391.4%
Office Administrative Services 951.3%
Other Financial Investment Activities 9771.3%
Insurance Carriers 1311.3%
Depository Credit Intermediation 5051.1%
Electric Goods Merchant Wholesalers 5791.1%
Offices of Real Estate Agents & Brokers 1,8911.0%
Security & Commodity Investment Activity681.0%
Medical Equipment and Supplies Mfg 1961.0%
Newspaper, Book, & Directory Publishers 2541.0%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
International Marketing
Marketing Research
Marketing/Marketing Management, General

About Training & Apprenticeships

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Alternate Titles
Business Development Specialists; Client Service and Consulting Managers; Communications Specialists; Market Analysts; Market Research Consultants; Market Research Managers; Product Line Managers; and Project Managers
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