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Employment Development Department
Employment Development Department
Occupation Profile
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Market Research Analysts and Marketing Specialists*
(SOC Code : 13-1161)
in California

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Employers are usually looking for candidates with a Master's degree .

Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
California 20171st Qtr$39.52$24.38$34.38$50.49

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
California 2014 - 202481,100107,30026,20032.33,580

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Job Openings from JobCentral National Labor Exchange[Top]
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Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Management & Technical Consulting Svc 25,8829.7%
Computer Systems Design and Rel Services9,1758.7%
Management of Companies and Enterprises 1,0507.2%
Advertising and Related Services 11,2857.1%
Other Professional & Technical Services 21,1054.2%
Other Information Services 3,4782.6%
Software Publishers 5,3242.5%
Commercial Goods Merchant Wholesalers 5,5242.5%
Architectural and Engineering Services 20,1232.4%
Scientific Research and Development Svc 6,3172.1%
Semiconductor and Electronic Components 1,6591.7%
Electronic Instrument Manufacturing 1,0951.5%
Electronic Markets and Agents/Brokers 2,0801.5%
Employment Services 5,5721.4%
Electronic Shopping & Mail-Order Houses 1,9171.4%
Office Administrative Services 1,7331.3%
Other Financial Investment Activities 17,7861.3%
Insurance Carriers 4,2441.3%
Depository Credit Intermediation 9,4551.1%
Electric Goods Merchant Wholesalers 6,9981.1%
Offices of Real Estate Agents & Brokers 37,9491.0%
Security & Commodity Investment Activity1,1311.0%
Medical Equipment and Supplies Mfg 2,6101.0%
Newspaper, Book, & Directory Publishers 4,2931.0%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
Applied Economics
Consumer Merchandising/Retailing Management
International Marketing
Marketing Research
Marketing/Marketing Management, General

About Training & Apprenticeships

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Alternate Titles
Business Development Specialists; Client Service and Consulting Managers; Communications Specialists; Market Analysts; Market Research Consultants; Market Research Managers; Product Line Managers; and Project Managers
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