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Employment Development Department
Employment Development Department
Occupation Profile
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Market Research Analysts and Marketing Specialists*
(SOC Code : 13-1161)
in California

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Employers are usually looking for candidates with a Master's degree .

Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
California 20151st Qtr$38.56$23.83$34.14$48.97

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
California 2012 - 202270,90099,40028,50040.23,830

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Job Openings from JobCentral National Labor Exchange[Top]
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Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Management & Technical Consulting Svc 28,0329.7%
Computer Systems Design and Rel Services9,2478.7%
Management of Companies and Enterprises 9927.2%
Advertising and Related Services 10,9557.1%
Other Professional & Technical Services 25,4144.2%
Other Information Services 3,1282.6%
Software Publishers 2412.5%
Commercial Goods Merchant Wholesalers 6,6042.5%
Architectural and Engineering Services 21,5442.4%
Scientific Research and Development Svc 5,8812.1%
Semiconductor and Electronic Components 1,7331.7%
Electronic Instrument Manufacturing 1,1091.5%
Electronic Markets and Agents/Brokers 2,5001.5%
Employment Services 6,2811.4%
Electronic Shopping & Mail-Order Houses 2,3761.4%
Office Administrative Services 2,0331.3%
Other Financial Investment Activities 18,6081.3%
Insurance Carriers 5,6111.3%
Depository Credit Intermediation 9,8281.1%
Electric Goods Merchant Wholesalers 8,2651.1%
Offices of Real Estate Agents & Brokers 42,7711.0%
Security & Commodity Investment Activity1,2311.0%
Medical Equipment and Supplies Mfg 3,0221.0%
Newspaper, Book, & Directory Publishers 4,7701.0%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
Applied Economics
Consumer Merchandising/Retailing Management
International Marketing
Marketing Research
Marketing/Marketing Management, General

About Training & Apprenticeships

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Alternate Titles
Business Development Specialists; Client Service and Consulting Managers; Communications Specialists; Market Analysts; Market Research Consultants; Market Research Managers; Product Line Managers; and Project Managers
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