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Employment Development Department
Employment Development Department
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Market Research Analysts and Marketing Specialists*
(SOC Code : 13-1161)
in California

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Employers are usually looking for candidates with a Master's degree .

Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
25thMedian75th
California 20171st Qtr$39.52$24.38$34.38$50.49

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
EstimatedProjectedNumberPercent
California 2014 - 202481,100107,30026,20032.33,580

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Job Openings from JobCentral National Labor Exchange[Top]
 
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Within  miles of Zip Code.


Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in State of California
Percent of Total
Employment for Occupation in State of California
Management & Technical Consulting Svc 25,4949.7%
Computer Systems Design and Rel Services9,0588.7%
Management of Companies and Enterprises 9987.2%
Advertising and Related Services 11,2737.1%
Other Professional & Technical Services 21,0064.2%
Other Information Services 3,4002.6%
Software Publishers 5,2482.5%
Commercial Goods Merchant Wholesalers 5,3022.5%
Architectural and Engineering Services 19,9982.4%
Scientific Research and Development Svc 6,4102.1%
Semiconductor and Electronic Components 1,6461.7%
Electronic Instrument Manufacturing 1,0841.5%
Electronic Markets and Agents/Brokers 2,0051.5%
Employment Services 5,4151.4%
Electronic Shopping & Mail-Order Houses 1,9551.4%
Office Administrative Services 1,7141.3%
Other Financial Investment Activities 17,6241.3%
Insurance Carriers 4,0251.3%
Depository Credit Intermediation 9,3911.1%
Electric Goods Merchant Wholesalers 6,8291.1%
Offices of Real Estate Agents & Brokers 37,7841.0%
Security & Commodity Investment Activity1,0641.0%
Medical Equipment and Supplies Mfg 2,5831.0%
Newspaper, Book, & Directory Publishers 4,2841.0%

About Staffing Patterns
 

Training Programs (click on title for more information)[Top]
Program Title
Applied Economics
Consumer Merchandising/Retailing Management
International Marketing
Marketing Research
Marketing/Marketing Management, General

About Training & Apprenticeships
 

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Monitor industry statistics and follow trends in trade literature.
Measure and assess customer and employee satisfaction.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Forecast and track marketing and sales trends, analyzing collected data.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

More Tasks for Market Research Analysts and Marketing Specialists, More Tasks for Market Research Analysts


Top Skills used in this Job
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Speaking - Talking to others to convey information effectively.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination - Adjusting actions in relation to others` actions.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

More Skills for Market Research Analysts and Marketing Specialists, More Skills for Market Research Analysts


Top Abilities (Attributes of the person that influence performance in this job.)
Written Comprehension - The ability to read and understand information and ideas presented in writing.
Written Expression - The ability to communicate information and ideas in writing so others will understand.

More Abilities for Market Research Analysts and Marketing Specialists, More Abilities for Market Research Analysts


Top Work Values (Aspects of this job that create satisfaction.)
Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More Work Values for Market Research Analysts and Marketing Specialists, More Work Values for Market Research Analysts


Top Interests (The types of activities someone in this job would like.)
Investigative - Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

More Interests for Market Research Analysts and Marketing Specialists, More Interests for Market Research Analysts


Alternate Titles
Business Development Specialists; Client Service and Consulting Managers; Communications Specialists; Market Analysts; Market Research Consultants; Market Research Managers; Product Line Managers; and Project Managers
 
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