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Employment Development Department
Employment Development Department
Occupation Profile
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Sales Managers
(SOC Code : 11-2022)
in Santa Cruz County

Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Santa Cruz County is the same as Santa Cruz-Watsonville MSA.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
Santa Cruz-Watsonville MSA20151st Qtr$56.33$32.78$49.68$70.45

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Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
Santa Cruz County 2012 - 2022290300103.58

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Job Openings from JobCentral National Labor Exchange[Top]
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Within  miles of Zip Code.

Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Santa Cruz County
Percent of Total
Employment for Occupation in State of California
Management of Companies and Enterprises 56.9%
Electronic Markets and Agents/Brokers 293.7%
Automobile Dealers 363.5%
Department Stores 203.4%
Computer Systems Design and Rel Services1223.2%
Depository Credit Intermediation 692.8%
Commercial Goods Merchant Wholesalers 422.7%
Management & Technical Consulting Svc 2312.4%
Electric Goods Merchant Wholesalers 832.0%
Insurance Agencies, Brokerages & Support2402.0%
Grocery Product Merchant Wholesalers 952.0%
Software Publishers 31.9%
Insurance Carriers 491.8%
Machinery & Supply Merchant Wholesalers 571.5%
Other Information Services 521.4%
Auto Parts, Accessories, and Tire Stores611.3%
Accommodation 1511.3%
Semiconductor and Electronic Components 181.3%
Electronics and Appliance Stores 1421.2%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
Business Administration and Management, General
Business/Commerce, General
Marketing/Marketing Management, General

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Resolve customer complaints regarding sales and service.
Oversee regional and local sales managers and their staffs.
Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
Determine price schedules and discount rates.
Review operational records and reports to project sales and determine profitability.
Monitor customer preferences to determine focus of sales efforts.
Prepare budgets and approve budget expenditures.
Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

More Tasks for Sales Managers

Top Skills used in this Job
Speaking - Talking to others to convey information effectively.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Persuasion - Persuading others to change their minds or behavior.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Coordination - Adjusting actions in relation to others` actions.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Service Orientation - Actively looking for ways to help people.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

More Skills for Sales Managers

Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity - The ability to speak clearly so others can understand you.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Speech Recognition - The ability to identify and understand the speech of another person.

More Abilities for Sales Managers

Top Work Values (Aspects of this job that create satisfaction.)
Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions.
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More Work Values for Sales Managers

Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

More Interests for Sales Managers

Alternate Titles
Account Executives; Account Managers; Sales Directors; Sales Executives; and Regional Sales Managers.
Related Links
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