Skip to Main Content
Employment Development Department
Employment Development Department
Occupation Profile
  Printer Friendly Version

General and Operations Managers
(SOC Code : 11-1021)
in Santa Cruz County

Plan, direct, or coordinate the operations of companies or public and private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Include owners and managers who head small business establishments whose duties are primarily managerial. Exclude "First-Line Supervisors/Managers of Retail Sales Workers" (41-1011) and workers in other small establishments.

Employers are usually looking for candidates with a Work experience, plus bachelor's or higher degree .

Santa Cruz County is the same as Santa Cruz-Watsonville MSA.
Occupational Wages[Top]
AreaYearPeriodHourly MeanHourly by Percentile
Santa Cruz-Watsonville MSA20151st Qtr$52.14$30.47$44.36$62.46

View Wages for All Areas  About Wages

Occupational Projections of Employment (also called "Outlook" or "Demand")[Top]
 AreaEstimated Year-Projected YearEmploymentEmployment ChangeAnnual Avg Openings
Santa Cruz County 2012 - 20221,6001,91031019.460

View Projections for All Areas  About Projections

Job Openings from JobCentral National Labor Exchange[Top]
Enter a Zip Code     Find a Zip code in Santa Cruz County

Within  miles of Zip Code.

Possible Licenses Required and Issuing Authority[Top]
License Title
License Authority
Cemetery ManagerDepartment of Consumer Affairs
Cemetery and Funeral Bureau
Licensing Unit
Crematory ManagerDepartment of Consumer Affairs
Cemetery and Funeral Bureau
Licensing Unit

About Licenses

Industries Employing This Occupation (click on Industry Title to View Employers List)[Top]
Industry Title
Number of Employers in Santa Cruz County
Percent of Total
Employment for Occupation in State of California
Management of Companies and Enterprises 53.3%
Management & Technical Consulting Svc 2312.9%
Computer Systems Design and Rel Services1222.4%
Services to Buildings and Dwellings 2882.4%
Building Equipment Contractors 2731.9%
Office Administrative Services 131.9%
Electronic Markets and Agents/Brokers 291.7%
Grocery Stores 1121.7%
Employment Services 231.5%
Architectural and Engineering Services 2531.2%
Other Amusement & Recreation Industries 1341.2%
Elementary and Secondary Schools 1571.1%
Individual and Family Services 3561.1%
Commercial Goods Merchant Wholesalers 421.1%
Grocery Product Merchant Wholesalers 951.1%
Electric Goods Merchant Wholesalers 831.0%
Building Finishing Contractors 2441.0%
Scientific Research and Development Svc 781.0%
Insurance Agencies, Brokerages & Support2401.0%
Machinery & Supply Merchant Wholesalers 571.0%
Residential Building Construction 2241.0%

About Staffing Patterns

Training Programs (click on title for more information)[Top]
Program Title
Business Administration and Management, General
Business/Commerce, General
Finance, General
International Business/Trade/Commerce
Management Science.

About Training & Apprenticeships

About This Occupation (from O*NET - The Occupation Information Network)[Top]
Top Tasks (Specific duties and responsibilities of this job.)
Oversee activities directly related to making products or providing services.
Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
Manage staff, preparing work schedules and assigning specific duties.
Direct and coordinate organization`s financial and budget activities to fund operations, maximize investments, and increase efficiency.
Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
Plan and direct activities such as sales promotions, coordinating with other department heads as required.
Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.

More Tasks for General and Operations Managers

Top Skills used in this Job
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Speaking - Talking to others to convey information effectively.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination - Adjusting actions in relation to others` actions.
Social Perceptiveness - Being aware of others` reactions and understanding why they react as they do.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

More Skills for General and Operations Managers

Top Abilities (Attributes of the person that influence performance in this job.)
Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
Written Expression - The ability to communicate information and ideas in writing so others will understand.
Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written Comprehension - The ability to read and understand information and ideas presented in writing.

More Abilities for General and Operations Managers

Top Work Values (Aspects of this job that create satisfaction.)
Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.
Working Conditions - Occupations that satisfy this work value offer job security and good working conditions.

More Work Values for General and Operations Managers

Top Interests (The types of activities someone in this job would like.)
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

More Interests for General and Operations Managers

Alternate Titles
Operations Managers; General Managers; Directors of Operations; Store Managers; Chief Operating Officers (COO); and Chief Operations Officers.
Related Links
LMI for Job Seekers
Local Area Profile
Compare Occupations
O*Net - The Occupation Information Network